Oct 23
19
As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.
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The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX